Time for a beer
The famous Foster’s Beer has found its way, through importation, into the United Kingdom from Australia in its distinctive blue, white and gold cans. The importation of Fosters lager has been around since the 1970s. A special magazine, called the Private Eye has been a major platform for the marketing of this beer brand. It is majorly popular in countries where it is brewed locally.
The Foster’s range of beer comes in the Super Chilled, Scuba, and Keg and Fosters Twist variants. Keg is intended for private parties. The scuba was intended for mix grade beer but currently it is only marketed in the United Kingdom. The Foster’s twist variant is a beer with a hint of citrus and is marketed as refreshment and as an alternative to other heavier beers and premium packaged spirits.
Foster’s marketing strategy is based on the Slogan “The Amber Nectar” in Australia and the UK. Australian connotations such as the kangaroo still remain a basis in most overseas advertising. The Fosters brand sponsored F1 events in 2006. It was the title sponsor for their Australian grand Prix, The British GP and the San Marino GP. One other major milestone is the sponsorship of the ASP World Tour. The brand has also sponsored the Australian based A1 Team. All of these in a bid to publicize and in turn market the beer brand across the globe.
The latest Fosters beer advert is taking the world by storm, infinitely watch-able and oft quoted, well worth checking out on-line when you get the chance.
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